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What is a CMS and Which One is Right For You?
Chances are, despite the technical sounding name, you’re already familiar with content management systems. A content management system, or CMS, is a host for content. It’s software that allows users to create their own digital content without needing to learn how to program. Quite simply, content management systems make it possible for anyone to make…
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7 Reasons Print Advertising Isn’t Dead
It’s 2024 and everyone’s online. Thinkpieces, pundits, and your friends all proclaim, no one reads anymore. Print media is dead, long live the internet! But is it? The truth is, as always, a bit more nuanced than that. Of course, the internet is an always expanding space where more and more people are spending their…
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The Pros and Cons of DIY Graphic Design
With all of the advancements in technology in recent years, it’s never been easier to get into doing your own graphic design. The tools, techniques, and technology are all out there for the enterprising individual to find, if they choose to seek it out. Anyone who runs a website or operates a small business might…
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Top Ten Graphic Design Trends 2024
To be an impressive and effective graphic designer requires keeping up with the ever shifting trends. More than perhaps any other artistic medium, the cutting edge of graphic design is always changing, always pushing forward. Even if laypeople can’t necessarily pinpoint what makes a particular graphic feel aged, it still might come across as out…
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Ethical Marketing
Ethical marketing refers to the practice of promoting products or services in a manner that is honest, transparent, and respectful of consumers and societal values. This type of marketing aims to build long-term relationships with customers based on trust, integrity, and mutual benefit. Ethical marketers avoid deceptive tactics, such as misleading advertising or false claims…
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5 Signs It’s Time For a Rebrand
Branding is critical to business. It is your identity, sets you apart from the competition and presents a memorable impression. This recognition increases company value, provides insight, sets expectations, and makes acquiring new customers easier. But as the years go by, design trends change, and if your branding doesn’t keep up, you may start to…
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Color Theory 101: Using Color Schemes to Pick the Best Palette for your Design
Have you ever seen a colorful logo or design and wondered what makes it pop? There are a lot of elements to consider when working on a design project. Text is, of course, extremely important when it comes to effectively communicating your message, as is the layout and how things are balanced. But when it…