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Ethical Marketing
Ethical marketing refers to the practice of promoting products or services in a manner that is honest, transparent, and respectful of consumers and societal values. This type of marketing aims to build long-term relationships with customers based on trust, integrity, and mutual benefit. Ethical marketers avoid deceptive tactics, such as misleading advertising or false claims…
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5 Signs It’s Time For a Rebrand
Branding is critical to business. It is your identity, sets you apart from the competition and presents a memorable impression. This recognition increases company value, provides insight, sets expectations, and makes acquiring new customers easier. But as the years go by, design trends change, and if your branding doesn’t keep up, you may start to…
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Color Theory 101: Using Color Schemes to Pick the Best Palette for your Design
Have you ever seen a colorful logo or design and wondered what makes it pop? There are a lot of elements to consider when working on a design project. Text is, of course, extremely important when it comes to effectively communicating your message, as is the layout and how things are balanced. But when it…
